Our Coaches

HHCFtrainersHustle Hard CrossFit’s coaching staff is made up of educated health and fitness experts dedicated to forging elite fitness. With years of (coaching and fitness) experience, we are well equipped to provide you with the proper guidance and coaching you need to meet the same goals we share with you.

Pierre Soero | Owner and Head Trainer

I was born and raised in New-Caledonia “French colony in the South Pacific”. Since a very young age I played and competed in many sports (track and field, martial arts, rugby and golf). Golf was the main reason why I moved to the United States. After playing high-school golf in France, I got recruited and received a full scholarship to play college golf at the University of Hawaii at Manoa (2003-2007) where I also met my lovely wife Pamela Tambini (M.D. / CrossFit savvy).

After graduating from UH with a bachelor degree in business management, I decided to play competitive golf for a living, and moved to palm beach gardens, FL. From 2007 to 2012 I played competitive golf all over the world, from mini tour events and a few PGA tour events in the US to gaining full status on the Asian tour in 2011 in Thailand. While playing competitive golf, I was following a strict workout regiment with CrossFit, where it became a second obsession for me.

2012 was a roller coaster year, where I had to put my golf career on pause. However, the highlight of the year was to qualify with team Hustle Hard to the 2012 CrossFit games where we finished 14th worldwide.

Lucky enough I took online classes from Strayer University during my golf career and in 2012 graduated with an MBA in International business/ Finance. I then passed my Series 7 and 66 licenses and got hired at Merrill Lynch as a Financial Advisor.

One year has passed and found out that it wasn’t for me and decided that it was time to do something that I enjoy and be passionate about “Fitness”. And here we are with Hustle Hard CrossFit.


  • CrossFit Level 1


  • Bachelor of Business Management, University of Hawaii at Manoa
  • MBA in International Business/Finance, Strayer University

Matthew Franco | Business Partner and Trainer

CICFtrainerMattMy life since I can remember has been in around the world of health and fitness. Growing up I was shown that daily physical activity is a MUST and a sound diet is just as important. After obtaining my degree in Biology from Binghamton University, I went on to study Nuclear Medicine Technology at R.I.T. I worked for many of years in the healthcare industry, seeing all ages and stages of disease. What I have learned from my experience in medicine was that lifestyle and nutrition plays a tremendous role on not only our physical well being but also our mental.

I was a successful natural bodybuilder for most of my 20′s, placing in most shows I competed in along with winning an overall title and my Pro Card. I never was satisfied with bodybuilding and that’s when I found CrossFit. Never in my life had I been pushed or motivated like CrossFit pushed me. I was at first only competing with myself and the computer but eventually I found my way into a local box and began the journey I continue to be on.

I am ever searching knowledge both on training and nutrition. I love educating my clients on the HOW and WHY of CrossFit and not just the ‘CAUSE IT WORKS’ approach. Yes it does work and it will give you results and change your life but with me, you’ll also understand why.


  • CrossFit Level 1
  • CrossFit Olympic Lifting
  • CrossFit Gymnastics Level 1
  • CrossFit Endurance
  • CrossFit Kids
  • CrossFit Level 2 Prep Course
  • IKFF Certified Kettlebell Instructor
  • Zone Anti-Inflammation Diet Specialist

Education: Bachelor of Science, Biology, Binghamton University
Certificate Nuclear Medicine Technology, Rochester Institute of Technology